Cash back, not points
Credited to the practice account.
For providers
Your practice. Your brand. Your independence.
True gives independent aesthetics and wellness practices the infrastructure, demand, and network economics to compete at scale without becoming a corporate chain.
Manufacturer partners
The portfolios your patients already ask for, inside the true. ecosystem.
Network clinics order Galderma, Merz Aesthetics and Revance products through one account and one invoice, alongside biostimulators, exosomes, skincare and devices.
GALDERMA
Neurotoxin, HA filler and biostimulator portfolio.
- Dysport
- Restylane Kysse
- Restylane Contour
- Restylane Lyft
- Restylane Eyelight
- Sculptra Aesthetic
Neurotoxin portfolio available to verified clinics
MERZ
Neurotoxin, HA filler, biostimulator and energy devices.
- Xeomin
- Belotero Balance
- Radiesse+
- Ultherapy PRIME
Neurotoxin portfolio available to verified clinics
REVANCE
Neurotoxin and the resilient hyaluronic acid filler range.
- Daxxify
- RHA 2
- RHA 3
- RHA 4
- RHA Redensity
- SkinPen
Neurotoxin portfolio available to verified clinics
All product and company names are trademarks of their respective owners. Product availability and ordering are limited to verified, licensed practices, and every treatment decision stays with the clinician.
Independent by design
Keep
What makes the practice yours.
- Your name
- Your team
- Your patients
- Your ownership
- Your clinical judgment
Gain
Infrastructure built for independent growth.
- Purchasing power
- TrueTox
- Consumer demand
- Marketing
- Training
- Technology
- Network intelligence
What you get
The power of a network, built around your practice.
More patients
Connect with consumers actively looking for trusted aesthetics and wellness providers.
Better economics
Access network purchasing power and infrastructure designed to improve practice economics.
Your brand
Keep your practice identity, clinical decisions, patient relationships, and independence.
Better infrastructure
Use modern marketing, technology, membership, education, administrative and growth infrastructure without having to build it all yourself.
Why True
You don't have to sell your practice to compete like a network.
True connects independent providers through shared infrastructure, consumer demand, purchasing power and network intelligence while preserving what makes each practice unique.
Certification
Become a TrueTox® Certified Provider.
Certified clinics complete our full-face protocol training, carry the badge on their directory listing, and receive enhanced visibility throughout the True network.
How the True model works
A business layer that protects clinical independence.
true. is the non-clinical network and infrastructure layer for independently owned aesthetics practices.
True provides non-clinical technology, marketing, purchasing, education, and administrative infrastructure. Ownership and clinical decisions remain with the independent practice.
Why we started
Watch the seriesIndependent clinics were losing patients to inconsistency, not competition.
Patients drifted because nothing structured brought them back. Corporate chains solved that with scale. We built the same continuity for owner-operated clinics — without taking their independence.
For providers ready to scale
This is true.
Five short films on how the model works — built for owner-operators who are past the basics and ready to scale with the network behind them.
These films aren't patient-facing. They walk through purchasing, membership economics, and the operational cadence — the parts of the business clinics see once they're ready to grow.
Watch the series →Clinic supply
Order at network pricing.
Neurotoxins, fillers, biostimulators, exosomes, skincare and devices — one account, one invoice, pricing set for the network.
The supply store sits inside the provider portal. Verified clinics sign in to order; prescription products ship to your licensed practice address.
The True Visa® card · Powered by Nitra
The practice card that pays you back.
The True Visa card is the money side of running a True clinic: order through the True Store, earn cash back on every order, and keep purchasing, payouts and statements in one place. Delivered with Nitra.
true.Practice
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Cardholder
True Provider
Powered by Nitra
- 5%
- Cash back on every order for 90 days, then 2.2% thereafter
- One statement
- True Store orders, vendor payments and card spend reconcile together
- Instant
- Virtual cards ready at approval; physical cards ship to the practice
Staff cards with limits
Cap by amount and category.
Virtual cards on demand
Create one for a vendor or subscription, retire it just as fast.
Back-office accounting
Statements your bookkeeper can actually use.
Controls in your hands
Freeze, replace or re-limit any card from the dashboard.
Built for the True Store
Pay for Galderma, Merz and Revance orders placed through the True Store, with product still shipping direct from the manufacturer and your local rep keeping credit.
How it works
From approval to purchasing.
- 01
Become a True Provider
- 02
Enroll in the True Visa card through Nitra
- 03
Order through the True Store
True Visa FAQ
The True Visa® card is provided through Nitra and issued by Nitra's bank partner. Card approval, credit limits and program terms are subject to eligibility and set by the issuer. Cash-back rates and terms are shown in your Nitra account and may change. Available to approved True Aesthetics providers only. Visa is a trademark of Visa International Service Association.
The network effect
The network gets stronger with every great experience.
More consumers lead to more trusted providers and a stronger network for independent clinics.
For clinics
Apply to join the network.
Independent med spas keep their name, their team, and their clinical judgment — and add the system behind recurring facial maintenance.
Independent by design
Your provider. Your care. Your choice.
Every True Provider is independently owned and operated. Clinical decisions — including candidacy, treatment selection, dosing, technique, and follow-up — belong to the licensed clinician treating you. True provides non-clinical technology, marketing, education, purchasing, and administrative infrastructure. We don't practice medicine or direct clinical care.